The General Data Protection Regulation (GDPR) is a law on data protection and privacy for all individuals within the European Union and the European Economic Area. It came into effect in EU on May 25. The new law gives the citizens greater rights over their personal data, which they can access, port and delete, upon request.
Anindya Datta, Founder and Chief Executive Officer, Mobilewalla, a US-based consumer intelligence platform, said their current operations in EU, which accounts for 10 per cent of their revenue, were affected due to the implementation of the privacy law.
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