AI in Marketing

VIRTUAL EVENT with Marketing Analytics and Data Science (MADS Virtual)

Mobilewalla's Founder and CEO, Anindya Datta, will present on Wednesday, July 28, 2020 at 1:40 PM ET on the topic of "Algorithm vs. Data:  What Every Executive Should Know Before Implementing AI" . This presentation is part of Marketing Analytics and Data Science (MADS) Virtual. Over the course of three days, MADS Virtual attendees will discover the infinite possibilities that emerge when data science, marketing analytics, insights, and marketing executives break down silos and work together to drive bottom line impact across an organization. Mobilewalla is excited to be a sponsor of this leading industry event.



Algorithm vs. Data:  What Every Executive Should Know Before Implementing AI

AI has become a cornerstone of digital transformation and is a powerful tool in the marketer’s arsenal. While many feel that the power of AI derives from the algorithms or techniques used to implement learning and modeling, the nature of the data used to train AI algorithms, specifically it’s quality, depth and breadth, impacts outcomes far more than the technique itself. This session will explain this using common use cases and real-world case studies. Attendees will increase their understanding of AI fundamentals and leave with knowledge that will positively impact their usage of third-party data and their predictive modeling activities.


  • Anindya Datta, CEO and Founder, Mobilewalla
Anindya Datta is a leading technologist and innovator with core contributions in best-in-class large-scale data management solutions, artificial intelligence, and internet technologies.

As Founder, CEO, and Chairman of Mobilewalla, Anindya has combined the industry’s most robust data set with deep artificial intelligence and data science expertise to help enterprises better understand, model, and predict consumer behavior.

Prior to Mobilewalla, Anindya founded Chutney Technologies which was acquired by Cisco Systems in 2005. He has been on the faculties of major research universities and institutes in the United States and abroad, including the Georgia Institute of Technology, University of Arizona, National University of Singapore, and Bell Laboratories. Anindya obtained his undergraduate degree from the Indian Institute of Technology (IIT) Kharagpur, and his MS and Ph.D. degrees from the University of Maryland, College Park, he resides in Atlanta.
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Mobilewalla is a global leader in consumer intelligence solutions, leveraging the industry’s most robust consumer data set and deep artificial intelligence expertise. Our refined consumer insights provide enterprises with unparalleled access to the digital and offline behavior patterns of customers, prospects, and competition.

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