Mobile Data Has A Quality Control Problem

More than half of all impressions in the US include location data, according to mobile data provider Mobilewalla, but around 80% of that location data is junk, said Mobilewalla CEO Anindya Datta.

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Mobilewalla

Mobilewalla is a global leader in consumer intelligence solutions, leveraging the industry’s most robust consumer data set and deep artificial intelligence expertise. Our refined consumer insights provide enterprises with unparalleled access to the digital and offline behavior patterns of customers, prospects, and competition.

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