AI in Marketing

Mobilewalla At MADS: Marketing Analytics & Data Science East (12/2-3)

Mobilewalla's Laurie Hood, SVP of Marketing, and Varun Chugh, Senior Director of Product Management and Analytics, are hosting a speaking session at Marketing Analytics and Data Science East (MADS) East in New York on December 2nd and 3rd. The topic of discussion, "Algorithm vs. Data: What Every Executive Should Know Before Implementing AI."

Algorithm Vs. Data: What Every Executive Should Know Before Implementing AI

AI has become a cornerstone of digital transformation and is a powerful tool in the marketer’s arsenal. While many feel that the power of AI derives from the algorithms or techniques used to implement learning and modeling, the nature of the data used to train AI algorithms, specifically it’s quality, depth and breadth, impacts outcomes far more than the technique itself.

This session will explain this using common use cases and real-world case studies. Attendees will increase their understanding of AI fundamentals and leave with knowledge that will positively impact their usage of third-party data and their predictive modeling activities.

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Laurie HoodLaurie Hood, SVP, Marketing

As Senior Vice President, Marketing, Laurie Hood is responsible for all aspects of Mobilewalla’s marketing strategy. She brings extensive experience in technology marketing and product management to Mobilewalla most recently holding leadership roles at Equifax and IBM (through their acquisition of Silverpop a marketing automation company).

Earlier in her career, Laurie worked with several marquee companies, including KnowledgeStorm, S1 Corporation and Accenture, gaining marketing, product management and business partner management experience. She holds a Bachelor of Science degree in Economics from Clemson University with a minor in Computer Science.

Varun ChughVarun Chugh, Senior Director, Product Management and Analytics

Varun Chugh strategizes, designs, and delivers data analytics and products for Mobilewalla. He previously worked for Standard Chartered Bank where he first served in the management team of the bank’s technology center in Chennai as Executive Assistant to the Head of Technology.

Later, he helped the bank meet the Singapore government’s compliance guidelines by implementing a trade surveillance program across all consumer banking verticals. Varun holds a Bachelor of Technology degree from the Indian Institute of Technology, Delhi.

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Mobilewalla is a global leader in consumer intelligence solutions, leveraging the industry’s most robust consumer data set and deep artificial intelligence expertise. Our refined consumer insights provide enterprises with unparalleled access to the digital and offline behavior patterns of customers, prospects, and competition.

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