The world has forever changed, and marketers need to innovate to both adapt and gain a competitive advantage during these challenging times. Many are looking to data and artificial intelligence to help them improve marketing performance and drive revenue. Please join Mobilewalla SVP Marketing, Laurie Hood, and Paul Roetzer, Founder and CEO of the Marketing AI Institute, for an exclusive webinar that teaches you how to harness AI and data for business success.
Transforming Marketing Using AI and Data
Thursday, November 5, 2020, 12:00 PM ET
In this webinar, you will learn:
Why marketing is becoming more analytical and data science driven—and what to do about it.
Why enriching your data will improve your predictive models and deliver superior results.
How to use data and machine learning to increase the impact of your marketing programs.
The Marketing Artificial Intelligence Institute was created by PR 20/20 to be a community by marketers, for marketers. MAII tells the story of AI through the technology leaders building the solutions, and the marketers who are using AI to evolve their businesses and careers. MAII features news, trends, and resources, as well as regular spotlights on the companies and products using AI to drive innovation within the marketing industry. Talking to companies and thought leaders transforming how marketing works with artificial intelligence, and bringing exclusive content.
Paul Roetzer started PR 20/20 in November 2005 after seven years at a traditional PR and marketing firm. He is the author of The Marketing Agency Blueprint (Wiley, 2012) and The Marketing Performance Blueprint (Wiley, 2014); creator of the Marketing Artificial Intelligence Institute and Marketing Score; and a graduate of Ohio University's E.W. Scripps School of Journalism.
Laurie Hood is Senior Vice President, Marketing at Mobilewalla. Laurie Hood is responsible for all aspects of Mobilewalla’s marketing strategy including messaging and positioning, brand awareness, demand generation and sales enablement. She brings extensive experience in technology marketing and product management to Mobilewalla, most recently holding leadership roles at Equifax and IBM. Earlier in her career, Laurie worked with several marquee companies, including KnowledgeStorm, S1 Corporation and Accenture. She is a graduate of Clemson University.