---
title: Maximizing Marketing Performance with Consumer Intelligence
description: Mobilewalla is presenting on MMA Webinar Series 2020.
---

[Press & Events - Company News | Mobilewalla ](https://www.mobilewalla.com/about/press)

# [Maximizing Marketing Performance with Consumer Intelligence](https://www.mobilewalla.com/about/press/mobilewalla-webinar-mma-capitalising-on-consumer-intelligence-to-drive-marketing-performance)

 Written by [Mobilewalla](https://www.mobilewalla.com/about/press/author/mobilewalla) | Oct 28, 2020 3:00:05 AM

Mobilewalla's Founder and CEO, Anindya Datta, will present a webinar on Thursday, November 19, 2020 at 6:30PM SGT / 4PM IST. This event will be hosted in partnership with Mobile Marketing Association (MMA), the only mobile trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to shape the future. 

 

**Capitalising on Consumer Intelligence to Drive Marketing Performance**

With the “new normal” being anything but normal, marketers and data scientists must continue to find ways to deliver results. Many opportunities exist for innovation through consumer intelligence - the combination of internal and external data. Join Anindya Datta, Founder & CEO of Mobilewalla, to gain a better understanding of the different types of consumer data that is available and how this data can be applied to three key use cases:

- Data enrichment to create a 360-degree view of the customer
- Improving predictive modelling results through feature selection
- Reaching the right audiences when they are ready to buy through

**Speaker: **

<https://www.mmaglobal.com/speakers/anindya-datta>

ANINDYA DATTA, Chief Executive Officer, Mobilewalla

**Moderator: **

<https://www.mmaglobal.com/speakers/moneka-khurana>

##### [MONEKA KHURANA, ](https://www.mmaglobal.com/speakers/moneka-khurana)Country Head, MMA India

 

 

**About MMA**

The MMA’s mission is to enable marketers to drive innovation and enduring business value in an increasingly dynamic and mobile connected world. To learn more, visit [https://www.mmaglobal.com/.](https://www.mmaglobal.com/)

[View full post](https://www.mobilewalla.com/about/press/mobilewalla-webinar-mma-capitalising-on-consumer-intelligence-to-drive-marketing-performance)

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