October 29, 2018: Roy Morgan and Mobilewalla announced a strategic partnership, leveraging Roy Morgan’s unique industry-based audience segments together with Mobilewalla’s panel of more than seven million mobile devices in Australia, one million devices in New Zealand, and 20 million devices in Indonesia.
“We’re excited to incorporate the breadth and accuracy of Mobilewalla’s unique mobile location offering into Helix Personas and our broader data platform. Mobilewalla is the only data provider that truly uses location to inform behavioral data, studying consumers as they change and evolve over time. This partnership is a terrific example of how Roy Morgan is constantly innovating for our clients.”
- Michele Levine, CEO, Roy Morgan
"Roy Morgan is known throughout Australia as the leaders in accurate and independent data. Integrating Roy Morgan’s world class Helix Personas segments with our powerful and privacy-safe geo-behavioral data will only enable both companies to deliver richer insights and enhanced real-time engagement to brand advertisers and media agencies across Australia, New Zealand, and Indonesia.”
- Anindya Datta, CEO and Founder, Mobilewalla
Read the full press release to learn more about this strategic partnership.
Mobilewalla
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