Telecommunication analytics is a sizable and fast-growing market, from $4.12 billion in 2020 and to an estimated $22.52 billion by 2026, at a CAGR of 32.75%[1]. These solutions are critical for telecom service providers, underpinning key operational processes including churn and revenue management.
At the core of these analytics are market-share and flow-share, helping providers assess their own performance vis a vis their competitors (market-share) and get insights into how customers are moving between competitors and technologies (flow-share). The solution provider landscape, helping to solve these challenges, is large and fragmented, including major consulting companies (e.g., Deloitte, Accenture) as well as boutique, specialized providers (e.g., Comlinkdata).
While such analysis was originally performed using customer surveys, the current availability of carrier linkage data at scale enables analytics providers to estimate market and flow share with much greater accuracy. At Mobilewalla, we provide carrier data and features, at near-population scale, to several players in the telecom analytics industry.
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