During this episode of Tech Qualified, Justin Brown chats with Laurie Hood, SVP Marketing at Mobilewalla. The interview focuses on Laurie’s experience in a B2B capacity – mostly with technology and technology marketing. Laurie takes a deeper dive into how marketing functions at Mobilewalla, which focuses on selling to B2C companies across a variety of industries such as retail, telecommunications, travel and financial services.
As Senior Vice President, Marketing, Laurie Hood is responsible for all aspects of Mobilewalla’s marketing strategy including messaging and positioning, brand awareness, demand generation and sales enablement. She brings extensive experience in technology marketing and product management to Mobilewalla, most recently holding leadership roles at Equifax and IBM, through their acquisition of Silverpop, a marketing automation company. Earlier in her career, Laurie worked with several marquee companies, including KnowledgeStorm, S1 Corporation and Accenture, gaining marketing, product management and business partner management experience. Laurie is currently on the boards of the Technology Association of Georgia, Marketing Society as well as the Agape Family and Community Center. She graduated from Clemson University and resides in Atlanta.