Mobile Marketing

3 Trends That Will Shape Mobile Marketing in Asia in 2018

2017 was a robust year for marketers. From chat bots to augmented reality, the marketing industry continued to be disrupted by new technologies. In the lead up to the launch of the Justice League film, augmented reality allowed users to “mask up” as their favourite super heroes through Facebook’s Messenger platform; while H&M’s Kik chatbot became a personal stylist for shoppers by giving outfit recommendations.

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Soumita Roy Choudhury

Soumita leads the revenue function in the Asia Pacific region. She is responsible for revenue forecasting, sales strategy and planning, as well as revenue generation for the region. Prior to her work with Mobilewalla, Soumita worked with InMobi and Exponential, where she helped build their business development functions. Soumita is inspired by the industry’s rate of evolution, and enjoys being an agent for implementing change across the tech ecosystem. Soumita holds an MBA from INSEAD, and a degree in engineering from the National Institute of Technology, Silchar, India. Soumita resides with her family in Singapore. Her first mobile device was a Nokia 3310.