Lunar New Year or Chinese New Year (CNY) is the most festive and trendiest time in most parts of Asia-Pacific. This 2021, CNY falls on February 12th with main celebrations lasting for 15 days. For many brands, CNY is also a key time of the year to engage with their best customers and prospects and if done right, can drive sales and yield incredible results.
Lunar New Year Audience Segments for 2021
To help you better connect with your audience and cut through the frenzy, we have refreshed our Lunar New Year Audience Segments for 2021. These custom segments are built specifically to ensure engagement with your highest value prospects during this festive time.
Mobilewalla created the segments using predictive modeling methods based on consumers’ mobile app usage and location visitation observed during CNY 2020. Further customization is also available depending on your specific campaign requirements. The audience segments can be activated across any DSP, DMP, and social platforms to help you maximize consumer engagement during this season.
We also recommend using our footfall analytics solution to boost the ROI of your marketing spend. Mobilewalla’s Location Visitation Attribution (LVA) solution delivers insights about marketing campaign and store performance, the demography and behavior of your customers, competitor behavior and much more.