Consumer Intelligence

Mobilewalla Wins Technological Innovation Award

Mobilewalla Wins Technology Association of Georgia

Data Science & Analytics Innovation Award

Consumer Intelligence Platform Celebrated for Achievements in Technological Innovation

 NEW YORK, NY (November 20, 2018) – Mobilewalla, the only consumer intelligence platform that observes, captures, and analyzes the evolution of consumers on a global scale, today announced their receipt of the Technology Association of Georgia Data Science & Analytics Innovation Award in Technological Innovation. Selected from almost 30 nominees, they won the 2018 annual award for their solution for constructing a portrait of a high-value customer for acquisition and retention.

Mobilewalla improved ROI by decreasing the cost per acquired high value customer by 25 percent. To achieve this result, Mobilewalla employed the following innovations in Big Data and Artificial Intelligence: 

  • Transforming an enormous collection of consumer data into meaningful demographic and behavioral features such as age, gender, frequent restaurant visitors, lunch-time visitors of select competitive brands, and mobile users with food category apps observed on their devices.
  • Extracting features and then combining them with the brand’s first-party transaction data -- specifically, information that was covered over an extended period of time. 
  • Building machine learning models to classify different customers into high, medium, and low value classes. This value model allowed for the prediction of high-value customers from the general population of consumers that view mobile advertising.
  • Productizing and deploying models in Mobilewalla’s Amazon Web Services Cloud Cluster as "High-Value Customers" and helping the brand use them for effective and precise engagement of consumers, significantly increasing ROI.

 “We used our machine learning expertise to help a large consumer services firm predict and reach their highest value customers,” said Dr. Anindya Datta, Founder and CEO of Mobilewalla. “Retail and digital consumer brands have large budgets for direct digital performance-driven marketing. But as with legacy media, much engagement is typically wasted. By predicting which mobile users were likely high value customers, we delivered superior ROI to the brand.”

The TAG Data Science & Analytics society (DS&A) connects and inspires analytical minds to foster innovative uses of data by providing thought leadership within and outside the community. The DS&A society provides opportunities to network with peers and thought leaders covering a broad spectrum of data topics including; Big Data, Data Science, IoT, Business and Predictive Analytics, Machine Learning, Artificial Intelligence, Storytelling through data and Data Visualization. The awards program celebrates Innovation in Data Science, AI, and Advanced Data Analytics and recognizes a diverse set of Georgia-based organizations for their innovation and application of these techniques. 

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Mobilewalla

Mobilewalla is a global leader in consumer intelligence solutions, leveraging the industry’s most robust consumer data set and deep artificial intelligence expertise. Our refined consumer insights provide enterprises with unparalleled access to the digital and offline behavior patterns of customers, prospects, and competition.

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