Choosing a consumer data partner is a multi-phase process; the ecosystem is crowded, and it is often difficult to tell which provider has the best solution to meet your needs. Part One of this three-part series covered the basic questions to ask when evaluating a potential partner, and Part Two discussed the nuts and bolts methodology questions that are necessary to move the process forward.
In the last installment of this three-part series, Mobilewalla outlines the questions that need addressing when finalizing your search for a potential consumer intelligence provider.
Ask for a list of the company’s current integrations, including DSPs, DMP Partners, so platforms, and publisher direct relationships. What are their steps for a new integration? How does the data get passed? How long does an integration with them take?
Do they supply test data with no purchase commitment?
How does your potential partner price audiences? How do they price raw data feeds for overlays, enrichment, analytics, and other special projects?
Asking the right questions is critical when selecting a new data partner. Learning more about how the final integration, testing, and set up works will help ease your mind that your business is being attended to in a way that prioritizes your unique needs while navigating the data ecosystem.