Ramadan, the holy month for the year 2020, starts in the evening of April 23rd and ends at sundown on May 23rd. During this time, millions of Muslims across the world observe fast from dawn till dusk. After sundown they typically dress up, meet family and friends and enjoy a meal together.
For marketers, Ramadan is an important season to observe, as consumer behavior changes with increased purchase activity and content consumption across platforms. Many Muslims also travel home to be with their families during this period.
- Retail and eCommerce brands can capture the attention of this massive audience with personalized content that creates brand connections.
- Quick Service Restaurants, Dining and Food Delivery Services find great opportunities with foodies gathering in groups, ordering online or take-away.
Ramadan Audience Segments for 2020
To help you better connect with your audience and cut through the noise, we have refreshed our Ramadan Audience Segments for 2020. These custom segments are built specifically to ensure engagement with your highest value prospects during this important time.
Mobilewalla created the segments using predictive modeling methods based on consumers’ mobile app usage and location visitation observed during Ramadan 2019. Further customization is also available depending on your specific campaign requirements. The audience segments can be activated across any DSP, DMP, and social platforms to help you maximize consumer engagement during this season.
We also recommend using our footfall analytics solution to boost the ROI of your marketing spend. Mobilewalla’s Location Visitation Attribution (LVA) solution delivers insights about marketing campaign and store performance, the demography and behavior of your customers, competitor behavior and much more.
Download our Ramadan Audience Segments 2020 to learn more or get in touch with a Mobilewalla data expert to learn how you can drive higher ROI with your Ramadan campaigns.