---
title: Fireside chat with British American Tobacco | Mobilewalla
description: Explore data utilization, innovations, and challenges in the consumer packaged goods space.
---

 Download the Webinar:

# How We Utilized Customer Data for Rigorous Persona Research and Ultimate Personalization of Content

---

With new outlooks, marketing trends, and advanced technology in emerging industries, it's important to explore how these developments have impacted our existing circumstances and ever-changing economy.

Mobilewalla, together with British American Tobacco (BAT) held a fireside session at The Virtual MarTech Summit Asia-Pacific 2021 to discuss about data utilization, innovations, and challenges in Asia particularly at BAT and within the consumer packaged goods (CPG) space.

**To access the session recording, please fill out the form.**

### Download the webinar: