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How We Utilized Customer Data for Rigorous Persona Research and Ultimate Personalization of Content


With new outlooks, marketing trends, and advanced technology in emerging industries, it's important to explore how these developments have impacted our existing circumstances and ever-changing economy.

Mobilewalla, together with British American Tobacco (BAT) held a fireside session at The Virtual MarTech Summit Asia-Pacific 2021 to discuss about data utilization, innovations, and challenges in Asia particularly at BAT and within the consumer packaged goods (CPG) space.

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