Mobilewalla’s VP of APAC, Soumita Roy Choudhury, will be presenting at Digital Analytics Wednesdays Singapore (DAWS) first-ever online interactive event this 22nd April 2020. Soumita will look at how to build a persistent customer identity. In this session, you’ll learn why developing a customer identity across channels is so difficult, what Mobile Advertiser IDs are and why they are critical to customer identity resolution, what steps you can take to analyse your data and successfully connect the dots.
Session: Building A Persistent Customer Identity – Challenges and Strategies for Success
Date: Wednesday, 22nd April 2020
Time: 7:00 PM to 9:00 PM SGT
About DAWS
Digital Analytics Wednesdays is an informal monthly meetup for likeminded professionals who are involved or interested in everything digital with a primary focus on analytics in marketing. Read more: https://www.meetup.com/Digital-Analytics-Wednesdays-Singapore/
About Soumita
Soumita Roy Choudhury is the VP of APAC Sales for Mobilewalla, a global leader in consumer intelligence solutions. She has over a decade of experience building multimillion-dollar businesses with her revolutionary approach on how enterprises leverage consumer data and insights. She holds an MBA from INSEAD with a degree in Engineering from the National Institute of Technology in India and resides in Singapore.