Mobilewalla's Founder and CEO, Anindya Datta, will present on Wednesday, July 28, 2020 at 1:40 PM ET on the topic of "Algorithm vs. Data: What Every Executive Should Know Before Implementing AI" . This presentation is part of Marketing Analytics and Data Science (MADS) Virtual. Over the course of three days, MADS Virtual attendees will discover the infinite possibilities that emerge when data science, marketing analytics, insights, and marketing executives break down silos and work together to drive bottom line impact across an organization. Mobilewalla is excited to be a sponsor of this leading industry event.
AI has become a cornerstone of digital transformation and is a powerful tool in the marketer’s arsenal. While many feel that the power of AI derives from the algorithms or techniques used to implement learning and modeling, the nature of the data used to train AI algorithms, specifically it’s quality, depth and breadth, impacts outcomes far more than the technique itself. This session will explain this using common use cases and real-world case studies. Attendees will increase their understanding of AI fundamentals and leave with knowledge that will positively impact their usage of third-party data and their predictive modeling activities.
Speakers