Mobilewalla Wins Technology Association of Georgia
Data Science & Analytics Innovation Award
Consumer Intelligence Platform Celebrated for Achievements in Technological Innovation
NEW YORK, NY (November 20, 2018) – Mobilewalla, the only consumer intelligence platform that observes, captures, and analyzes the evolution of consumers on a global scale, today announced their receipt of the Technology Association of Georgia Data Science & Analytics Innovation Award in Technological Innovation. Selected from almost 30 nominees, they won the 2018 annual award for their solution for constructing a portrait of a high-value customer for acquisition and retention.
Mobilewalla improved ROI by decreasing the cost per acquired high value customer by 25 percent. To achieve this result, Mobilewalla employed the following innovations in Big Data and Artificial Intelligence:
“We used our machine learning expertise to help a large consumer services firm predict and reach their highest value customers,” said Dr. Anindya Datta, Founder and CEO of Mobilewalla. “Retail and digital consumer brands have large budgets for direct digital performance-driven marketing. But as with legacy media, much engagement is typically wasted. By predicting which mobile users were likely high value customers, we delivered superior ROI to the brand.”
The TAG Data Science & Analytics society (DS&A) connects and inspires analytical minds to foster innovative uses of data by providing thought leadership within and outside the community. The DS&A society provides opportunities to network with peers and thought leaders covering a broad spectrum of data topics including; Big Data, Data Science, IoT, Business and Predictive Analytics, Machine Learning, Artificial Intelligence, Storytelling through data and Data Visualization. The awards program celebrates Innovation in Data Science, AI, and Advanced Data Analytics and recognizes a diverse set of Georgia-based organizations for their innovation and application of these techniques.