3 Data Strategies for CPG & FMCG Marketers to Improve Results on Tighter Budgets


Consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) companies struggle with limited first-party data, due to their traditional reliance on third-party retailers. At the same time, they lead other sectors in ad spend and see a greater impact on sales from marketing.

These circumstances position the CPG and FMCG sectors to receive dramatic benefits from advanced data and analytics strategies. Download the industry guide to learn 3 data strategies that can help CPG and FMCG marketing efforts on tighter budgets:

  1. Use Data Enrichment to Reveal Consumer Demographics, Behavior, and Mobility
  2. Enhance Programmatic Advertising with Syndicated or Custom Audience Segments
  3. Apply Predictive Modeling Techniques to Yield Growth-Driving Insights

CPG guide cover

This industry guide provides further resources including a CPG case study, feature engineering technical brief, and a third-party data provider checklist. Download the guide by filling out the form!

Use Consumer Data to Customize Audience Targets