Case Study: Targeting Custom Audiences and Measuring Offline Conversions

Helping an automotive company drive in-store visits and analyze digital campaign effectiveness

This case study presents a luxury automotive company that wanted to launch a digital ad campaign focused on increasing test drives, and ultimately sales, of its latest model. With fewer showrooms and dealerships than other premium automotive brands, the company needed to direct its ad dollars toward the right audience. 

To optimize their ad spend, Mobilewalla deployed custom audience segments and advanced analytics to reveal valuable insights about customer characteristics, ad performance, conversion times, and more.

Case Study Features

  • Custom audience segments to target those most likely to engage
  • Location visitation attribution (footfall analysis)

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