We recently partnered with Mobilewalla, a mobile audience provider with a rare focus on APAC markets with full US coverage as well. I was fortunate to be introduced to their CEO and Founder, Anindya Datta, via our Singapore office a few months ago, and we have not looked back since.
From making their standard and custom audiences readily available to us via our Lotame integration to participating in our Q4 holiday seasonal promotions, Mobilewalla has rapidly come up to speed to become one of our preferred mobile audience targeting partners.
I recently had a chance to chat with Anindya on some of the recent trends in mobile targeting, why the APAC market may be emerging as a leader in mobile and how he and his company are uniquely differentiated in this niche marketplace.