Consumer Intelligence

5 Questions with Mobilewalla

We recently partnered with Mobilewalla, a mobile audience provider with a rare focus on APAC markets with full US coverage as well. I was fortunate to be introduced to their CEO and Founder, Anindya Datta, via our Singapore office a few months ago, and we have not looked back since.

From making their standard and custom audiences readily available to us via our Lotame integration to participating in our Q4 holiday seasonal promotions, Mobilewalla has rapidly come up to speed to become one of our preferred mobile audience targeting partners.

I recently had a chance to chat with Anindya on some of the recent trends in mobile targeting, why the APAC market may be emerging as a leader in mobile and how he and his company are uniquely differentiated in this niche marketplace.

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Picture of Anindya Datta, Ph.D.

Anindya Datta, Ph.D.

Anindya Datta, the CEO and Chairman of Mobilewalla, is widely regarded as a front-running technologist, leader and innovator, with core contributions to the state of the art in large-scale data management and Internet technologies. Mobilewalla has pioneered audience measurement in mobile apps by applying ground-breaking data science techniques on the industry’s largest volumetric database of mobile app data. Prior to Mobilewalla, Anindya founded and ran Chutney Technologies, where he was backed by Kleiner Perkins and evolved into one of the earliest entrants in the application virtualization area. The company was acquired by Cisco Systems in 2005. Anindya has also been on the faculties of major research universities and institutes in the United States and abroad, including the Georgia Institute of Technology, the University of Arizona, the National University of Singapore and Bell Laboratories. Anindya obtained his undergraduate degree from the Indian Institute of Technology (IIT) Kharagpur, and his MS and Ph.D. degrees from the University of Maryland, College Park.