CONSUMER PACKAGED GOODS

Identify and acquire target buyers by enriching first-party data

Effectively acquire, understand and retain your most valuable consumers

The consumer packaged goods (CPG) industry has long sought creative ways to unlock buyer insights. Despite myriad challenges the industry faces – including online ordering and delivery, supply chain issues, the rise of niche brands, and changing consumer behaviors – a deep understanding of your buyers and their behavior remains a top priority.

Mobilewalla’s data-driven consumer intelligence solutions equip the CPG industry to better understand, model, and predict consumer behavior.

With Mobilewalla, consumer packaged goods teams can:

Enrich your existing buyer profiles with demographic and behavioral insights
Improve the results of your predictive modeling efforts and increase your machine learning efficiency
Drive innovation through the use of unique, alternative data
Drive growth by identifying and reaching high-value audiences

Case Study: Enriching First-Party Data to Identify Target Buyers

Download the case study to discover how enhanced first-party data helped a multinational conglomerate in the CPG industry reach its goal of building lookalike audiences to drive acquisition.