Audience Segments - Consumer Behavior

Effectively and efficiently reach your highest value customers and prospects with Mobilewalla Audience Segments.

Thousands of consumer data points are modeled into campaign-specific, syndicated or custom audiences to deliver the right message to the right consumer at the right time. Our audience segments can be deployed in digital and social channels including Facebook, Twitter and Instagram.

How We Build Audience Segments

The depth and breadth of Mobilewalla data, allows us to build a portrait of each device ID. We use predictive modeling to understand patterns and then group devices into specific segments. App usage provides behavioral information and tells a precise story on the consumer.

Demographic insights provide additional background information. Mobilewalla verifies our age and gender segments with Nielsen DAR and US Census data. GPS latitude and longitude location data from billions of daily signals allow for scale and accuracy.

Using Mobilewalla Audience Segments you can:

Increase campaign results and maximize your advertising investment through precise, validated segments
Specifically reach your highest value prospects through custom audience segments
Use your existing ad tech providers by easily accessing segments through major DMPs and DSPs
Use attribution to determine the effectiveness of digital and OOH advertising campaigns

Our Audience Segments Include:

Health & Fitness

Real Estate

Education

Food & Drink

Sports

Retail

Entertainment

Mobilewalla’s syndicated audience segments are available via major DMPs and DSPs.

You can choose from more than 200 demographic or behavioral segments to reach your audience.

Mobilewalla Offerings

Data Enrichment

Build a more complete picture of customers and gain an unparalleled understanding of consumer behavior.

Enrich Existing Data

Identity

Better understand individual interactions and map the customer journey across channels.

Understand Your Customer

Analytics

Insights that help you make better business decisions that drive results.

Unlock Customer Insights

Facebook Custom Audience Targeting

Learn how to leverage custom audience data to create more effective messaging, increase campaign conversion rates, and deliver a better ROI for Facebook ad campaigns.

Reach your highest value customers and prospects