Audience Segments

Target your highest value prospects

Effectively and efficiently reach your highest value customers and prospects with Mobilewalla's audience segments.


Thousands of consumer data points are modeled into campaign-specific, syndicated or custom audiences to deliver the right message to the right customer at the right time.  Our audience segments can be deployed in digital and social channels including Facebook, Twitter and Instagram.


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How We Build Audience Segments


The depth and breadth of Mobilewalla data, allows us to build a profile around each device ID. We use predictive modeling to understand patterns and then group devices into specific segments. App usage provides behavioral information and tells a precise story on the consumer.

Demographic insights provide additional background information. Mobilewalla verifies our age and gender segments with Nielsen DAR and US Census data. GPS latitude and longitude location data from billions of daily signals allow for scale and accuracy.

MW Audience Segments Video July 2020

 

Our Audience Segments Include:

running

Health & Fitness

building

Real Estate

mortarboard

Education

dish

Food & Drink

football-1Sports

shopping-bag

Retail

console

Entertainment 

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the-trade-desk
dataxu_logo
adquare
live-ramp-logo

Mobilewalla’s syndicated audience segments are available via major DMPs and DSPs.

You can choose from more than 200 demographic or behavioral segments to reach your target audience.

Mobilewalla Offerings


Data Enrichment

Build a more complete picture of customers and gain an unparalleled understanding of consumer behavior.

Identity

Identity

Better understand individual interactions and map the customer journey across channels.

Analytics

Analytics

Insights that help you make better business decisions that drive results.

Facebook Custom Audience Targeting

Facebook Custom Audience Targeting

Learn how to leverage custom audience data to create more effective messaging, increase campaign conversion rates, and deliver a better ROI for Facebook ad campaigns.

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Ready to engage your highest value prospects?

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