Resources

The latest tech innovation from across Mobilewalla

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Technology Brief

How to Streamline Feature Engineering for Better Predictive Modeling Results

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Webinar

Webinar: Maximising Marketing Performance

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Technology Brief

Mobilewalla Demographic Data Accuracy

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White Paper

Generating Consumer Intelligence through Machine Learning

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Webinar

Webinar: Algorithm vs. Data: What Every Executive Should Know Before Implementing AI

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Webinar

Webinar: Using Artificial Intelligence and Data to Transform Marketing

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Webinar

Webinar: Data-driven Marketing Strategies in the New Decade

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Video

Case Study: Using Social Isolation Metrics for COVID-19 Spread Prediction

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Case Study

Targeting a New Buyer Segment and Increasing the Effectiveness of Mobile Advertising Spend

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Case Study

Identifying and Understanding High-Value Customers

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Case Study

Using Data Enrichment and Machine Learning to Acquire and Retain High-Value Customers

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Case Study

Proving the Positive Impact of Outdoor Advertising

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Case Study

Attributing Post-Impression Behavior to Ad Recipients

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Case Study

Targeting Custom Audiences and Measuring Offline Conversions

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Technology Brief

Location Visitation Attribution Study: A Deep Dive on Mobilewalla’s Footfall Analytics

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White Paper

2019 eTail Special Report

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White Paper

Building a Persistent Customer Identity: Strategies for Success

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Technology Brief

Mobilewalla Demographic Segment Accuracy

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Webinar

Building a Persistent Customer Identity

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Datasheet

Holiday Shopper Segments 2019

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White Paper

How Retail Marketers Use Customer-Focused ID Management to Increase Satisfaction & Profitability

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Datasheet

Lunar New Year Audience Segments

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Technology Brief

Facebook Custom Audience Targeting

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Technology Brief

Fraud Detection in Mobile Programmatic Advertising

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White Paper

Checklist: How to Choose a Data Provider

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Technology Brief

Customer Data Enrichment Through IP Address Matching

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White Paper

How to Increase the Value of AI with Data

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White Paper

Third-Party Data: The Missing Ingredient to Predictive Modeling Success

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Webinar

Data and the Next Decade: What to Expect and How to Prepare

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Technology Brief

Building a Contagion Graph

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Technology Brief

Radius of Gyration

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