Resources

Podcast

Data Point of View - AI from Inception to Implementation

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Webinar

Feature Engineering's Key Challenges

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Video

Brand Innovators Women In Marketing

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Webinar

Machine Learning on the Leading Edge – Three Case Studies

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Solutions Guide

3 Data Strategies for CPG & Retail Marketers

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Case Study

Leveraging Household Insights to Attract and Retain Subscribers

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Webinar

Looking at Feature Engineering in a Different Way

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Case Study

Assessing Credit Worthiness with Alternative Data

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Webinar

How Telcos Acquire and Retain Customers

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Case Study

Enrich First-Party Data to Identify Target Buyers

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Webinar

Fireside Chat with British American Tobacco

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White Paper

2021 Third-Party Data Trends Report

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Solutions Guide

4 Data & Feature Enrichment Strategies That Help Telecommunications Companies Acquire & Retain Customers.

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Solutions Guide

3 Data & Feature Enrichment Solutions to Enhance Predictive Model Quality in Financial Services

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Webinar

Capitalizing on Consumer Intelligence to Drive Marketing Performance

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Technology Brief

How to Streamline Feature Engineering for Better Predictive Modeling Results

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Webinar

Maximising Marketing Performance

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Technology Brief

Mobilewalla Demographic Data Accuracy

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White Paper

Generating Consumer Intelligence through Machine Learning

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Webinar

Algorithm vs. Data: What Every Executive Should Know Before Implementing AI

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Webinar

Using Artificial Intelligence and Data to Transform Marketing

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Webinar

Data-driven Marketing Strategies in the New Decade

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Video

Using Social Isolation Metrics for COVID-19 Spread Prediction

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Case Study

Targeting a New Buyer Segment and Increasing the Effectiveness of Mobile Advertising Spend

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Case Study

Identifying and Understanding High-Value Customers

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Case Study

Using Data Enrichment and Machine Learning to Acquire and Retain High-Value Customers

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Case Study

Proving the Positive Impact of Outdoor Advertising

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Case Study

Attributing Post-Impression Behavior to Ad Recipients

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Case Study

Targeting Custom Audiences and Measuring Offline Conversions

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Technology Brief

Location Visitation Attribution Study: A Deep Dive on Mobilewalla’s Footfall Analytics

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White Paper

2019 eTail Special Report

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White Paper

Building a Persistent Customer Identity: Strategies for Success

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Technology Brief

Mobilewalla Demographic Segment Accuracy

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Webinar

Building a Persistent Customer Identity

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Datasheet

Holiday Shopper Segments 2019

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White Paper

How Retail Marketers Use Customer-Focused ID Management to Increase Satisfaction & Profitability

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Datasheet

Lunar New Year Audience Segments

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Technology Brief

Facebook Custom Audience Targeting

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Technology Brief

Fraud Detection in Mobile Programmatic Advertising

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Solutions Guide

How to Choose a Data Provider

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Technology Brief

Customer Data Enrichment Through IP Address Matching

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White Paper

How to Increase the Value of AI with Data

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White Paper

Third-Party Data: The Missing Ingredient to Predictive Modeling Success

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Webinar

Data and the Next Decade: What to Expect and How to Prepare

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Technology Brief

Building a Contagion Graph

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Technology Brief

Radius of Gyration

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Data Point of View - AI from Inception to Implementation

Feature Engineering's Key Challenges

Brand Innovators Women In Marketing

Machine Learning on the Leading Edge – Three Case Studies

3 Data Strategies for CPG & Retail Marketers

Leveraging Household Insights to Attract and Retain Subscribers

Looking at Feature Engineering in a Different Way

Assessing Credit Worthiness with Alternative Data

How Telcos Acquire and Retain Customers

Enrich First-Party Data to Identify Target Buyers

Fireside Chat with British American Tobacco

2021 Third-Party Data Trends Report

4 Data & Feature Enrichment Strategies That Help Telecommunications Companies Acquire & Retain Customers.

3 Data & Feature Enrichment Solutions to Enhance Predictive Model Quality in Financial Services

Capitalizing on Consumer Intelligence to Drive Marketing Performance

How to Streamline Feature Engineering for Better Predictive Modeling Results

Maximising Marketing Performance

Mobilewalla Demographic Data Accuracy

Generating Consumer Intelligence through Machine Learning

Algorithm vs. Data: What Every Executive Should Know Before Implementing AI

Using Artificial Intelligence and Data to Transform Marketing

Data-driven Marketing Strategies in the New Decade

Using Social Isolation Metrics for COVID-19 Spread Prediction

Targeting a New Buyer Segment and Increasing the Effectiveness of Mobile Advertising Spend

Identifying and Understanding High-Value Customers

Using Data Enrichment and Machine Learning to Acquire and Retain High-Value Customers

Proving the Positive Impact of Outdoor Advertising

Attributing Post-Impression Behavior to Ad Recipients

Targeting Custom Audiences and Measuring Offline Conversions

Location Visitation Attribution Study: A Deep Dive on Mobilewalla’s Footfall Analytics

2019 eTail Special Report

Building a Persistent Customer Identity: Strategies for Success

Mobilewalla Demographic Segment Accuracy

Building a Persistent Customer Identity

Holiday Shopper Segments 2019

How Retail Marketers Use Customer-Focused ID Management to Increase Satisfaction & Profitability

Lunar New Year Audience Segments

Facebook Custom Audience Targeting

Fraud Detection in Mobile Programmatic Advertising

How to Choose a Data Provider

Customer Data Enrichment Through IP Address Matching

How to Increase the Value of AI with Data

Third-Party Data: The Missing Ingredient to Predictive Modeling Success

Data and the Next Decade: What to Expect and How to Prepare

Building a Contagion Graph

Radius of Gyration

Discover the possibilities that accurate consumer engagement can unlock for your business.