Download the Technology Brief: Customer Data Enrichment Through IP Address Matching

Customer data is often constrained by observational limits, lacking the breadth and depth needed for a fuller understand of consumer behavior.

When attempting to enrich customer data with a third-party provider, companies run into the problem of "identity resolution," the challenge of merging data from two sources.

To overcome the challenge of identity resolution, this technology brief discusses:

• How Mobilewalla's IP address matching techniques improves data enrichment accuracy, helping businesses make smarter decisions;
• Mobilewalla's methodology for mapping first-party data to our vast consumer intelligence repository;
• What to expect from working with Mobilewalla to enrich your existing customer data;

Complete the form to learn more about Mobilewalla's IP address matching and how our consumer intelligence platform can provide your business in-depth audience insights with higher accuracy.