Mobilewalla Data Ethics

The following principles demonstrate Mobilewalla's commitment to the safe handling and ethical use of consumer data. These principles define how we ensure the quality and integrity of our data and business services while respecting consumer privacy and consent.

Does your organization need an ethical data partner? Connect with a data expert.

Our Principles for Ethical Data Collection, Use, and Governance

1. Privacy and consent compliant use of consumer data

Mobilewalla’s data governance program protects both the consumer and our customer:

Our data is sourced through partners that meet rigorous criteria and warrant that the data is collected lawfully and with consumer consent, and that they will make us aware of any consent requests so we may honor those as well.
Our data is stored in an aggregated state. We do not have personally identifiable information such as name, address, phone number, social security number, etc. Our data is non-identifiable to a specific person.
We adhere to voluntary industry standards restricting the use, sale, or transfer of location data related to sensitive points of interest.
We protect the use of our data against discrimination and harmful biases purposes to the best of our ability by having our customers complete a data use survey so we can better understand how they will be using Mobilewalla data.
We take multiple steps during our data ingestion process to ensure compliance with the Children’s Online Privacy Protection Rule (COPPA).
We honor opt-out, data deletion, do not track (DNT), do not sell, consent withdrawals, and any other similar user requests received from our data partners, through our website and industry groups such as the Digital Advertising Alliance (DAA).

Are you a California resident? You have rights under the California Consumer Privacy Act (CCPA) to stop the “sale, sharing or use” of your personal information. →

2. Explainable and transparent

We believe data collection and its purpose should be communicated in plain language and easily understood.

Our Business Services Privacy Policy explains to businesses and consumers how the information received and hosted by Mobilewalla is used, including:

Aggregated device information
Aggregated property information
General location information
General user demographics

We are transparent in which data sets we provide to clients and their appropriate use-cases. Our services are used for but not limited to:

Advertising and marketing services
Data enrichment for our client’s internal data
Maintain and improve Mobilewalla’s business services
Data research and modeling

For a further in-depth description of the data collected and what we do with our business data, refer to our Business Services Privacy Policy to learn more. →

3. Accountability of our data

We practice our outlined governance principles to hold ourselves accountable for these standards. By doing so, as we provide our services, we adopt a level of risk management, transparency, and protection of our data to avoid any potential misuse by our partners or Mobilewalla.

4. Data Retention

Mobilewalla collects all data from third-party sources. These third-party sources may provide the following data elements: Location Data, Hashed Email Addresses, Internet Protocol (IP) Addresses, Mobile Advertising Device IDs (MAIDs, IDFAs) and various socio-economic data like age and gender.

We use these data elements in various combinations to produce a variety of products that we make available to our clients and business partners. These products include audience segments, data extracts and analytics/reporting.

Mobilewalla deletes the data it receives from third-party sources within ninety (90) days of receipt. The products that we produce using this data are retained in an archive status for no longer than three (3) years. We delete products that have reached their three (3) year retention limit from our data archive on a rolling daily basis.

5. Data security and privacy compliance

We respect the rights of consumers and aim to instill trust in how we handle their data and honor their consent.

We currently and will always act following applicable laws and regulations surrounding data privacy.
We honor the IAB Europe’s Transparency and Consent Framework.
We follow industry guidelines for CCPA and GDPR compliance.

By working with a trusted data partner, businesses remain compliant with regional, national and international privacy laws. Find out how else you can prevent privacy mandates from impacting your marketing strategy. →

Our commitment to these principles

These principles serve as a written commitment to a fair, open, and transparent partnership with our clients and partners as a promise to work as a safe and ethically responsible data provider.

The Mobilewalla team is committed to integrating our principles into our day-to-day work. As the data and AI landscape evolve, we will continue to adapt our thinking and these principles to maintain our company values. We aim to become a trustworthy leader in ethical data and ensure a safe and viable data future for the benefit of both clients and consumers.