Market Flow: Granular Market Analytics to Power Telecom Growth

Track market share and subscriber flow across competitors and regions over time.

Mobilewalla Market Flow provides independent, timely, and granular market share and subscriber flow intelligence, enabling communication service providers to monitor competitive position across markets.

With Market Flow, operators can:

• Measure market share at granular geographic levels
• Analyze subscriber movement across operators and markets

REQUEST YOUR MARKET INSIGHTS SAMPLE DATA

Market Flow helps communication service providers:

Assess performance against competitors in key markets and sub-markets to identify growth opportunities

Understand residential and SMB usage at detailed levels to inform service planning

Analyze switching activity to influence acquisition, retention, and network planning decisions

Market Flow

Features

1. Cellular Connection

Ability to classify devices as either “true” cellular or FWA

2. Householding

A data set which decomposes a geography into households and provides granular household characteristics including:

Devices through which telecom services are consumed
Time series recording of carrier connection to each device
The type of each connection

View the Household Data Dictionary

3. SMB Carrier Identification

Ability to identify FBB and FWA carriers across small to medium businesses, powered by:

Dynamic business outline shaping, yielding accurate identification
Multi-carrier identification (e.g., Starbucks using FWA inside a Target using FBB)

4. Geographical Roll Up

Insights available at granular geographic units, which are most meaningful for crafting winning tactical strategies

5. Mover Indicator

Signals as to whether there has been a relocation at both the household and individual level

6. Behavior and Demographics

Insights for deeper understanding of subscribers and their characteristics

Subscriber flow insights equip decision makers with timely, actionable visibility into subscriber switching activity across geographies and competitors.

360 Degree View of Mobile and Broadband Switcher Behavior
True switching volumes, not just share estimates help to accurately quantify competitive gains and losses, assess fair-share performance, and make informed, strategic pricing, acquisition, and retention decisions.

Weekly Delivery and Time-Based Trending
With fresh data delivered every Monday for the prior week, teams can quickly identify emerging competitive threats, respond with timely marketing, promotional, and channel adjustments, as well as assess the impact of previous campaigns.

Configurable Competitive and Regional Views
Flexible reporting by market, region, and competitive set allows leadership and field teams to align on localized performance, prioritize high-risk areas, and deploy targeted yet localized intervention strategies where they matter most.

Digital Visualization Tool That Delivers Analyst Quality Reports
A robust visualization environment supports daily, weekly, monthly, and time-series analysis. Insights are delivered digitally, enabling easy sharing across teams without the cost and time of manual analyst intervention.

Frequently Asked Questions about Market Flow

Here are some common questions on Market Flow that we get from operators in the Connectivity ecosystem.

Who uses Mobilewalla Market Flow?

Telecommunication operators, ISPs, MVNOs, and industry analysts seeking to understand competitive market dynamics and optimize acquisition or retention efforts.

What kind of insights are included as a part of this solution?

Market Flow provides visibility into carrier market share and subscriber movement at granular geographic levels, helping operators understand where they lead, where competitors dominate, and where new growth opportunities exist.

How does Market Flow measure market share?

Market share is estimated using anonymized and aggregated device intelligence combined with geographic data signals, enabling accurate carrier presence measurement across local markets.

At what geographic level can market share be analyzed?

Market share can be measured at highly granular levels such as census blocks, cities, or regions depending on the country and available data.

Can Market Flow show market share at a specific point in time?

Yes. Market Flow provides point-in-time snapshots of market share, enabling operators to understand the current competitive landscape in specific geographic areas.

Can Market Flow track market share trends over time?

Yes. Market Flow supports time-series analysis, allowing operators to track how market share evolves over weeks, or longer periods to identify competitive momentum or emerging threats.

How can operators use Market Flow?

Market share trends help identify regions where competitors are gaining ground, where marketing or network investment is working, and where proactive action may be needed to defend or grow market position.

Can Market Flow support network investment planning?

Yes. Operators can align CAPEX/OPEX spending based on actual subscriber density, movement, and competitive positioning indicated by Mobilewalla Market Flow

How is Market Flow priced?

Pricing depends on coverage region, frequency of updates, and user access levels. Enterprise licensing and per-market options are available.

What differentiates Market Flow from traditional industry reports?

Unlike static market reports, Mobilewalla Market Flow delivers dynamic, location-level, and current insights that continuously track competitive shifts at near population scale (not sampled).

Accurate, Independent Market Insights

We maintain the most comprehensive data repository in the industry:

2.2 billion unique mobile devices in 40+ different countries, generating 50B+ signals daily
Collected from the ad tech ecosystem, third-party data providers, app publishers, and other anonymized sources
Cleansed and maintained with a combination of deterministic, artificial intelligence, and machine learning techniques

Mobilewalla’s accurate, high-quality, privacy compliant data provides the ideal inputs for creating profiles, performing data analysis, training predictive models, and more.