FEATURE ENGINEERING

Streamline the feature engineering process and improve predictive model quality

Make feature engineering more efficient and effective with predefined features and data.



Pressured to perform, many organizations turn to data science and machine learning to understand and predict consumer behavior. But predictive modeling success ultimately hinges on selecting features that are most likely to affect the desired outcome – a time-consuming and error-prone process.

 

Mobilewalla offers an innovative alternative: a "Feature Mart" with more than 200 sophisticated, highly predictive features that can be used to model a variety of outcomes. These features are predefined across nine key categories and can be applied across industries and use cases. Mobilewalla also provides the data behind the features to train and validate models, and the data science services to augment your internal teams and improve your outcomes.  

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Feature Engineering Shortcuts Download

Tech Brief: Streamline Feature Engineering for Better Predictive Modeling Results 

This tech brief for data scientists explores the underlying challenges of feature selection and explains how to overcome them through data enrichment and pre-defined features.


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Feature Categories


audience

Demographics

  • Age
  • Gender
  • Affluence
behavior

Device Mobility

  • Average daily distance
  • Most seen location
  • Commute distance
app

App Engagement

  • Mobile app usage
  • Paid app usage
  • Types of apps used
mental

Behavior

  • Affinity for types of apps
  • Brand propensity
  • Traveled countries
antenna

Carrier

  • Wifi carrier
  • Cellular engagement
  • Previous carrier
neighborhood

Householding

  • Household size
  • Average household phone price
  • Average household phone age
people

Relationship Network

  • Social relationship size
  • Work relationship size
  • Social phone price
share

Device Engagement

  • Level of device usage
  • Time of device usage
technology

Phone

  • Model
  • Operating System

More Mobilewalla Offerings


 

  • Data Enrichment

    Use third-party data to understand your customers – and your competitors' customers – more deeply.

  • Audience Segments

    Identify and reach your most valuable customers and prospects with campaign-specific audiences.

Ready to access features and data?

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