Case Study: Using Consumer Intelligence to Reach a New Target Audience

Data-Driven Mobile Ad Campaigns for a Global Technology Leader

Many brands collect data about current customers, but struggle to understand audiences outside of their customer base. Third-party data and consumer insights can help marketers expand their reach and identify new audiences most likely to engage.

In this case study, you’ll learn how a global technology leader leveraged consumer insights to look beyond its predominantly male, tech-savvy customer base, and reach the millennial females most likely to be interested in their latest product.

Case Study Features:

  • Location visitation attribution, measuring mobile ad effectiveness in driving offline activity
  • Identifying a new target audience using advanced analytics and location attribution

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