Conventional wisdom has most businesses getting 80% of their revenue from 20% of their customers. However, many brands are unsure what part of their customer base is high-value, let alone which demographic or behavior characteristics they share.
In this case study, you’ll learn how a global food delivery service leveraged Mobilewalla consumer insights to better understand its high-value customers, and how it applied that knowledge to improve its customer retention strategies and identify new audiences that share the same characteristics.
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