Case Study: Using Third-Party Data to Understand High-Value Customers

How Consumer Intelligence Enhanced A Global Food Delivery Service’s Customer Retention & Acquisition

Conventional wisdom has most businesses getting 80% of their revenue from 20% of their customers. However, many brands are unsure what part of their customer base is high-value, let alone which demographic or behavior characteristics they share. 

In this case study, you’ll learn how a global food delivery service leveraged Mobilewalla consumer insights to better understand its high-value customers, and how it applied that knowledge to improve its customer retention strategies and identify new audiences that share the same characteristics.  

Case Study Features

  • The role of third-party data enrichment 
  • High-value customer modeling and identification
  • Pinpointing lookalike audiences

To download the case study, please submit the form.


Download the Case Study