Many businesses in the consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) sectors struggle with a lack of consumer insights. This limitation comes from the majority of buyer transactions taking place offline, which makes it difficult for businesses to build customer acquisition and advertising strategies.
One multinational conglomerate invested in a data management platform (DMP) to inform customer acquisition campaigns and turned to Mobilewalla for data enrichment solutions. Read this case study to learn how:
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