Enrich First-Party Data to Identify Target Buyers

Many businesses in the consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) sectors struggle with a lack of consumer insights. This limitation comes from the majority of buyer transactions taking place offline, which makes it difficult for businesses to build customer acquisition and advertising strategies.

One multinational conglomerate invested in a data management platform (DMP) to inform customer acquisition campaigns and turned to Mobilewalla for data enrichment solutions. Read this case study to learn how:

• Complete, continuously refined consumer portraits can be built in three steps.
• These profiles are categorized within syndicated and custom audience segments that align with your consumer profiles.
• Dynamic, ideal consumer profiles can enable marketing advantages including programmatic advertising, campaign personalization, and lookalike audiences.

Fill out the form to access the case study and learn how data enrichment can drive your customer acquisition strategies.