How to Choose the Right Third-Party Data Provider: A Checklist
Why This Checklist Matters
Finding the right third-party data provider can feel overwhelming. There are many options, and each offers different levels of data quality, coverage, and depth.
This checklist highlights the key questions to ask and explains why each one matters. Use it to make confident decisions quickly.
Who Can Use This Checklist
- Data scientists exploring new consumer insights
- Marketers looking to enrich campaigns
- Agencies or teams evaluating multiple data providers
What the Checklist Covers
1. Company & Offering
- How broad is their coverage
- What is their history and scale
- What services or solutions do they offer
2. Data Handling
- How current and reliable is the data
- Does it support AI or lookalike models
- Where does the data come from
3. Usability
- How easy is it to integrate and test
- What about pricing and support
- Can your team use the data effectively
How to Apply This Checklist
1. Fill out the form to download it
2. Read at your own pace - it's clear and easy to follow
3. Use the questions to evaluate potential data providers and make informed choices
Download the checklist to start evaluating data providers with confidence.