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Many tourism brands leverage internal data to gain insights about their visitors — typically demographic variables like age, gender, and income range. However, this information is limited in revealing the other behavioral characteristics of their best guests and identifying potential visitors to target.
A popular tourist attraction and nature park in Southeast Asia (SEA) wanted to increase visits by attracting international travelers and local guests through a marketing campaign.
To achieve the brand’s goal, it partnered with Mobilewalla. Using high-quality, privacy-compliant, and reliable custom audience segments, the nature park was able to learn more about its key visitor segments, target the right potential guests, and measure the effectiveness of the marketing campaign.
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