Creating Fraud Detection in Mobile Programmatic Advertising

Mobile programmatic buying is the hardest hit by ad fraud with $16 billion of advertising dollars lost to fraudulent traffic

Valuable advertising budgets and campaign effectiveness can be wasted without the use of fraud detection on mobile programmatic advertising. In this whitepaper, discover a variety of methods and techniques used by Mobilewalla to analyze traffic data and identify fraudulent patterns.

In this whitepaper you'll learn:

• sources of fraud in mobile ad requests
• techniques developed to detect fraud in data
• detection for fraudulent devices and IP addresses
• roots of fraudulent patterns 

Download the whitepaper to create mobile programmatic advertising campaigns that effectively maximize advertising budget on legitimate device IDs.