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title: Whitepapers - Create mobile Programmatic Advertising | Mobilewalla
description: "Download the free study by Mobilewalla: Anomaly Detection In Mobile Programmatic"
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# Creating Fraud Detection in Mobile Programmatic Advertising

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**Mobile programmatic buying is the hardest hit by ad fraud with $16 billion of advertising dollars lost to fraudulent traffic**

Valuable advertising budgets and campaign effectiveness can be wasted without the use of fraud detection on mobile programmatic advertising. In this whitepaper, discover a variety of methods and techniques used by Mobilewalla to analyze traffic data and identify fraudulent patterns.

In this whitepaper you'll learn:

- sources of fraud in mobile ad requests
- techniques developed to detect fraud in data
- detection for fraudulent devices and IP addresses
- roots of fraudulent patterns 

**Download the whitepaper to create mobile programmatic advertising campaigns that effectively maximize advertising budget on legitimate device IDs.**

### Leverage Fraud Detection Accuracy to Improve Marketing ROI