Location Visitation Attribution Study

Technology Brief: Location Visitation Attribution Study: A Deep Dive on Mobilewalla’s Footfall Analytics

With the mandate to optimise the ROI of marketing spend, marketers are under more pressure than ever before to prove value. One very compelling way to measure the effectiveness of your marketing efforts is through location visitation attribution analysis or LVA.

This technology brief will cover:

  • How we define LVA, including the two groups of consumers we observe and compare in the studyScreen Shot 2020-04-23 at 4.42.33 PM
  • The metric we use to evaluate impact of a marketing campaign
  • Use cases and insights that LVA delivers for common applications used by agencies, marketers, and data analysts
  • Real-world case studies with a multinational retailer and a large telco

Complete the form to learn more about Mobilewalla's Location Visitation Attribution study and how it drives ROI on marketing spend.

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