Case Study: Attributing Post-Impression Behavior to Ad Campaigns

Connecting the Dots Between Ad Sales & Store Visits

Cross-channel attribution is a common challenge for ad buyers, especially for those that seek to drive offline activities such as store visits. When a national luxury brand wanted answers about the ROI on its ad spend, Mobilewalla provided a solution.

In this case study, we’ll explain how a three-pronged approach of data enrichment, identity matching, and location visitation attribution helped this brand analyze engagement and understand which ad characteristics drove the most visits to its website and retail stores.

Case Study Features

• Data enrichment for a more complete picture of customers
• Creating persistent customer identities
• Location visitation attribution to analyze store visits by ad recipients

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