Case Study: Growing Wallet Share Through High-Value Customer Insights

How Understanding High-Value Customers Helped a Rideshare Company Cross-Sell and Target New Prospects

When a global ridesharing and food delivery company struggled to target audiences with high lifetime value, it turned to Mobilewalla for help understanding its best customers.

In this case study, we’ll explain how a three-pronged approach of data enrichment, machine learning models, and pattern analysis identified the characteristics of the brand’s highest-value customers as well as potential churn risks and cross-selling opportunities.

Case Study Features

• High-value customer modeling and identification
• Identifying patterns in churn rate and cross-selling

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