[WEBINAR] Building a Persistent Customer Identity: Challenges and Strategies for Success
According to eTail's research, only 20% of survey respondents are successfully enriching their first-party data to better understand their customers and prospects.
This indicates major opportunities to enhance targeting strategies.
Check out this recorded webinar to uncover:
- Key findings from the Campaign Intelligence: How Retail Marketers Use Customer-Focused ID Management to Increase Satisfaction & Profitability report by eTail;
- The challenges of connecting prospective buyer behavior across multiple channels;
- The benefits of tracking online and in-store prospect behavior with ID management versus with regular tools.
Watch this webinar recording to explore retail marketing campaigns and tailored customer experience best practices, as summarized by Mobilewalla and eTail.