In today’s digital and mobile-first world, customer expectations are higher than ever. To remain competitive, companies must provide an experience that recognizes customers and prospects as they interact with their brand across all touchpoints.
A persistent customer identity allows marketers to gain a 360-degree view of the customer, but creating a channel-independent view comes with many challenges. In this white paper, you’ll learn:
Download the white paper to learn how to gain insight from the activity of customers and prospects, online and offline, to increase customer acquisition and retention.