Mobilewalla is proud to be a part of the North American Digital Marketing World Forum (DMWF) in Brooklyn, NY. The event just wrapped up today, and we’ve had a great two days here and thought it would be helpful to share some insights and key takeaways.
If you missed our coverage from day one, please read yesterday’s blog post.
Some key takeaways for me included the importance of a test and learn culture – build fast, fail fast, learn from it, and make better decisions going forward. Amen. They also highlighted the importance of knowing what you are doing and why you are doing it. “Shiny-object syndrome” is real, and can be hard to fight at times; use data to guide the way towards intelligent strategies and decisions.
Next on my agenda was a session titled, “How T-Mobile Harnessed the Power of Data to Reach Customers in New Ways.” To say T-Mobile is passionate about customer experience is putting it mildly. Having worked with them in the past, I know they are unwavering in their dedication to their customers.
They started the session off with some A/B test examples and tested our ability to identify the winning copy. Let’s just say my success rate with that exercise served as a great reminder that behavior often doesn’t match expectations. This session also had some absolutely fantastic insights that serve to inspire:
Finally, I finished out the conference with a panel on “Voice: A must for your marketing strategy.” We’ve all been hearing more about voice lately, but did you know how prolific these devices have become? Here are some eye-opening statistics that came out of this session:
Wow, who knew? Also interesting is that when the panel asked how many people in the room were working on a voice strategy, virtually no hands went up. The numbers certainly show that this is something every marketer should be thinking about. Thankfully we had marketers from brands like Pfizer and The Food Network to offer guidance on integrating voice into your marketing strategy.
All in all, this was an excellent event with plenty of networking opportunities, interesting speakers to learn from, and lots of food for thought!