Lunar New Year or Chinese New Year (CNY) is the most festive and trendiest time in most parts of Asia-Pacific. This coming 2020, CNY falls on January 25th with main celebrations lasting for 15 days. For many brands, CNY is also a key time of the year to engage with their best customers and prospects and if done right, can drive sales and yield incredible results.
To avoid getting lost in the flurry of celebrations (especially as it falls less than a month away from the year-end break) or losing out because of the holiday shut down for many businesses, it’s best to start planning and executing your marketing campaigns early. Following are some key consumer behavioural trends to keep in mind during the Lunar New Year season:
Mobilewalla Lunar New Year Audience Segments 2020 can provide the audience insights needed to target the right audience, at the right time with the right offer. Our audience segments can be activated across any DSP, DMP, and social platforms to help you maximize consumer engagement during the busy holiday season.
Mobilewalla can help you to understand the effectiveness of your advertising campaigns using our Location Visitation Attribution (LVA) capability. By comparing the behavior of your exposed ad recipients with a lookalike (unexposed) control group, we can calculate uplift in footfall to your stores or specific points of interest measuring the effectiveness of your mobile advertising by analyzing offline conversion.
Download our Lunar New Year Audience Segments 2020 to learn more about our segments or get in touch with a Mobilewalla data expert to learn how you can drive higher ROI with your holiday campaigns.