With the “new normal” being anything but normal, marketers and data scientists must continue to find ways to deliver results. Many opportunities exist for innovation through consumer intelligence - the combination of internal and external data.
In this webinar presented by Mobilewalla, you will gain a better understanding of the different types of consumer data that is available and how this data can be applied to three key use cases:
- Data enrichment to create a 360-degree view of the customer
- Improving predictive modelling results through feature selection
- Reaching the right audiences when they are ready to buy through
To access the webinar, please fill out the form.