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Using Artificial Intelligence and Data to Transform Marketing

The world has forever changed and during these challenging times, marketers need to innovate to both adapt and gain competitive advantage.

Many are looking to data and artificial intelligence to help them improve marketing performance and drive revenue.

In this webinar presented by Mobilewalla together with a leading Indonesian telecommunications company, Smartfren, you will learn:  

  • The marketing evolution toward becoming more analytical and data science driven.
  • Why enriching your data will improve your predictive models and deliver superior results.
  • How Smartfren is incorporating data and machine learning to increase the impact of their marketing programs specific to acquisition, retention, market share and customer segmentation.

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