Download the White Paper:

Building A Persistent Customer Identity: Strategies for Success

In today’s digital and mobile-first world, customer expectations are higher than ever. To remain competitive, companies must provide an experience that recognizes customers and prospects as they interact with their brand across all touchpoints.

A persistent customer identity allows marketers to gain a 360-degree view of the customer, but creating a channel-independent view comes with many challenges. In this white paper, you’ll learn:

• Why developing a customer identity across channels is so difficult
• What Mobile Advertiser IDs are and why they are critical to customer identity resolution
• How Mobilewalla helped a luxury retailer attribute consumer behavior to digital ad spend, informing future ad dollars and marketing priorities
• What steps you can take to analyze your data and successfully connect the dots

Download the white paper to learn how to gain insight from the activity of customers and prospects, online and offline, to increase customer acquisition and retention.