The Virginia Consumer Data Protection Act (the “VCDPA”) confers privacy rights on Virginia consumers and imposes corresponding obligations on businesses subject to the VCDPA.
The following is intended to explain a consumers’ rights and the obligations Mobilewalla has under the VCDPA.
Right to Know/Request for Access to Personal Information
As a consumer under the VCDPA, you have the right to request that Mobilewalla disclose what personal information we collect, the purpose for which we use the personal information, as well as the categories of personal information that we disclose and sell about you. We call this your “right to know.”
To take advantage of your right to know, you can submit a request by filling out a request on our online consumer portal found here.
You can also submit your request by mail. Our mailing address is:
Mobilewalla, Inc.
Attention: Consumer Rights Requests
2472 Jett Ferry Road, STE 400-214
Dunwoody, GA 30338
To respond to your right to know request, the VCDPA permits Mobilewalla to verify your identity. Mobilewalla does not have the personal or personal sensitive data in our data corpus to authenticate your request, therefore we treat all such requests as a “delete” request. You will need to provide us with the mobile advertising ID (MAID) assigned by Google or Apple for us to search our database. This link may be helpful in finding your MAID. You must provide your MAID for us to act on your request.
Types of Personal Information Mobilewalla Collects/Processes
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Right to Know about Personal Information Collected, Disclosed, Sold, or Shared |
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Mobilewalla licenses the categories of personal information described below from the third-party sources categorized below in developing Mobilewalla’s marketing and advertising products as previously described. Mobilewalla licenses such data products to categories of third parties as described in the table below. |
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The categories of Personal Data Processed for each of the Controller’s Processing purposes |
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Business and Commercial Purposes for which Personal Data is Collected/Processed |
We collect/process personal data for our own business purposes, including internal research, internal operations, auditing, detecting security incidents, improving our services, quality control, and legal compliance. We also collect personal information for commercial purposes. The commercial purpose for which we collect/process personal data is to provide marketing and advertising products, including identity recognition and resolution services and marketing analytics. |
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Categories of Third Parties with Which Personal Information May be Sold or Shared |
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Categories of Service Providers with Whom Personal Information May be Shared |
Cloud computing and storage vendors; security contractors; consultants, analysis providers, marketing analytics platforms; programmatic advertising marketplaces/platforms; premium social publishers; measurement platforms; onboarding partners; ad tech partners (e.g., Adsquare, The Trade Desk) |
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Categories of Personal Data that the Controller Sells to or shares with Third Parties |
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Mobilewalla does not collect data directly from consumers for use in our data products. Please also note that Mobilewalla does not collect biometric information from consumers who are not Mobilewalla employees. Lastly, Mobilewalla does not collect sensory information such as voice, visual, thermal, olfactory, or similar sensory information.
Disclosure and Sale of Personal Information
During the last year, Mobilewalla has sold personal information it has collected to our third-party clients for their business and commercial purposes. More specifically, Mobilewalla licenses personal information to our clients for the purpose of enabling and improving marketing and advertising campaigns from identifying potentially interested consumers to measuring the effectiveness of these campaigns. We also license personal information for the purpose of identity resolution services and marketing analytics. Mobilewalla does not sell personal information to individual consumers and does not make personal information available online.
During the last year, Mobilewalla has disclosed personal information to service providers (e.g., cloud computing and storage vendors; security contractors, and consultants), for Mobilewalla’s own operational business purposes.
Mobilewalla does not knowingly sell personal information about consumers younger than 16 for the purpose of marketing or advertising directly to the minor.
Mobilewalla does not engage in profiling in furtherance of “decisions that produce legal or similarly significant effects.”
Right to Correct and Delete Personal Information
Virginia consumers have a right to request deletion of personal information about them that Mobilewalla has collected or maintained. Mobilewalla will treat such correction requests as a request to delete.
To take advantage of your right to delete, you may submit a request via our online consumer portal, which is found here.
You can also submit your request by mail. Our mailing address is:
Mobilewalla, Inc.
Attention: Consumer Rights Requests
2472 Jett Ferry Road, STE 400-214
Dunwoody, GA 30338
To respond to your right to delete request, the VCDPA permits Mobilewalla to verify your identity. Mobilewalla does not have the personal or personal sensitive data in our data corpus to authenticate your request, therefore we treat all such requests as a “delete” request. You will need to provide the mobile advertising ID (MAID) assigned by Google or Apple for us to search our database. This link may be helpful in finding your MAID. You must provide your MAID for us to act on your request.
Right to Opt Out
Consumers have a right to opt out from Mobilewalla selling their personal information for marketing purposes or targeted advertising.
To take advantage of your right to opt out, you may submit a request here.
You can also submit your request by mail. Our mailing address is:
Mobilewalla, Inc.
Attention: Consumer Rights Requests
2472 Jett Ferry Road, STE 400-214
Dunwoody, GA 30338
Right to Non-Discrimination
The VCDPA protects Virginia consumers who exercise their rights from discrimination. Mobilewalla will not discriminate against consumers who request access to personal information about them, request deletion, or request that Mobilewalla opt them out of future sales.
How to Contact Us for More Information
If you have questions regarding your rights under the VCDPA or Mobilewalla’s data collection, use and disclosure practices, you may contact us as provided below.
Email us at privacy@mobilewalla.com. Our mailing address is:
Mobilewalla, Inc.
Attention: Consumer Rights Requests
2472 Jett Ferry Road, STE 400-214
Dunwoody, GA 30338
Information for Virginia Consumers
You may contact the Virginia Attorney General for more information. Please visit https://www.oag.state.va.us/
This VCDPA Privacy Notice is effective June 30, 2023 and was updated September 20, 2023.
