Media & Entertainment

Enhance first-party data to better understand consumer trends and fuel business growth

Drive customer loyalty and maximize growth potential with deep consumer insights

The media and entertainment (M&E) ecosystem has seen a major growth as the pandemic brought on a surge in TV watching and online streaming using Connected TV (CTV) and over-the-top (OTT) services. This rapid development and increasing demand has propelled M&E companies to gain deeper understanding of their consumers and prospects to maintain business agility and monetize their business models.

To learn what you need about your consumers to transform their entertainment experiences, start with the data you are collecting today, then look at enriching that data with high-quality third-party data.

Using Mobilewalla, marketers and data scientists from media and entertainment can:

Better understand content consumption and preferences using data and AI-based advertising stack to maximize revenue opportunity
Leverage our rich features such as household composition and CTV usage to incorporate in marketing and programming strategies
Create new revenue streams by supplying premium data-driven solutions to the digital ecosystem
Understand online to offline conversion and competitive affinity to validate marketing campaign effectiveness
Create a 360-degree view of subscribers and viewers to enhance their entertainment experience and drive loyalty

Mobilewalla Solutions

Data Enrichment

Use third-party data to gain a deeper understanding of your customers - and your competitors’ customers.

Enrich Existing Data

Feature Engineering

Use AI and machine learning to make accurate predictions about buyer behavior.

Optimize Predictive Models

Audience Segments

Identify and reach your most valuable prospects with campaign-specific audiences.

Create Audience Segments