Mobilewalla at the 2022 Mobile Marketing Association Annual Report

Mobilewalla had the privilege to once again share its expert point of view on data and AI at the 4th Edition of Mobile Marketing Association (MMA) and Group M Annual Report - Modern Marketing Reckoner. 

Modern Marketing Reckoner is a comprehensive and exhaustive toolkit backed by rich insights on key topics from industry experts, MMA Board & MMA members. It offers a playbook for the modern marketer across various pillars spanning brand, consumer, data, technology, and organisational culture.  This year's theme is centred around building winning marketing organisations. 

Download your copy of the Modern Marketing Reckoner 2022 here.

Industry Expertise on AI and Data

Mobilewalla Founder & CEO Anindya Datta's perspective is published on the Section 3 of the report, 'Firm Value', page 198 entitled, 'Key Benefits of AI Technologies and Third-Party Data for Marketers':

"AI could indeed feel daunting and risky but imagine how it can work to your advantage. Efficiently segmenting your audience at scale, creating a single customer view, and predicting who are most likely to convert are only some of the wide-ranging benefits of using AI and third-party data today." Download a copy here to continue reading.

Related Reading: Improving AI with a Data-Centric Focus ->

About MMA

The MMA’s mission is to enable marketers to drive innovation and enduring business value in an increasingly dynamic and mobile connected world. Comprised of over 800-member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today.

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