Mobilewalla's Founder and CEO, Anindya Datta, will present a webinar on Thursday, November 19, 2020 at 6:30PM SGT / 4PM IST. This event will be hosted in partnership with Mobile Marketing Association (MMA), the only mobile trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to shape the future.
Capitalising on Consumer Intelligence to Drive Marketing Performance
With the “new normal” being anything but normal, marketers and data scientists must continue to find ways to deliver results. Many opportunities exist for innovation through consumer intelligence - the combination of internal and external data. Join Anindya Datta, Founder & CEO of Mobilewalla, to gain a better understanding of the different types of consumer data that is available and how this data can be applied to three key use cases:
- Data enrichment to create a 360-degree view of the customer
- Improving predictive modelling results through feature selection
- Reaching the right audiences when they are ready to buy through
Speaker:
ANINDYA DATTA, Chief Executive Officer, Mobilewalla
Moderator:
MONEKA KHURANA, Country Head, MMA India
About MMA
The MMA’s mission is to enable marketers to drive innovation and enduring business value in an increasingly dynamic and mobile connected world. To learn more, visit https://www.mmaglobal.com/.
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