Mobile Marketing

Webinar with MMA: Capitalising on Consumer Intelligence to Drive Marketing Performance

Mobilewalla's Founder and CEO, Anindya Datta, will present a webinar on Thursday, November 19, 2020 at 6:30PM SGT / 4PM IST. This event will be hosted in partnership with Mobile Marketing Association (MMA), the only mobile trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to shape the future. 


Capitalising on Consumer Intelligence to Drive Marketing Performance

With the “new normal” being anything but normal, marketers and data scientists must continue to find ways to deliver results. Many opportunities exist for innovation through consumer intelligence - the combination of internal and external data. Join Anindya Datta, Founder & CEO of Mobilewalla, to gain a better understanding of the different types of consumer data that is available and how this data can be applied to three key use cases:

  • Data enrichment to create a 360-degree view of the customer
  • Improving predictive modelling results through feature selection
  • Reaching the right audiences when they are ready to buy through


ANINDYA DATTA, Chief Executive Officer, Mobilewalla


MONEKA KHURANA, Country Head, MMA India



About MMA

The MMA’s mission is to enable marketers to drive innovation and enduring business value in an increasingly dynamic and mobile connected world. To learn more, visit

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Mobilewalla is a global leader in consumer intelligence solutions, leveraging the industry’s most robust consumer data set and deep artificial intelligence expertise. Our refined consumer insights provide enterprises with unparalleled access to the digital and offline behavior patterns of customers, prospects, and competition.

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